Authors, it’s not too late to turn your disappointing launch into a staggering success.
Do You Dread the Question: "How's Your Book Going?"
You know your friends mean well when they ask, but little do they know there’s a shame storm going on inside your head.
As you struggle to come up with an answer, you're thinking....
Sales were okay.
Reviews were okay.
It was all just... “okay.”
But nowhere near what you had hoped or expected.
You really want to say...
“It’s actually super disappointing. In fact, given all the hours I put into writing the book and all the money I spent on publicity — it actually sucks.”
But what comes out of your mouth is, “Thanks for asking. It’s doing great!”
You're Not Alone
In fact, if you’re like most authors you look back on your book launch with a mixture of frustration, embarrassment, and regret. You put in the sweat equity and you wrote a great book… but your book launch fizzled and the big sales never materialized. Despite all your hard work, your book just didn't reach the potential that you knew it could.
Frustrated You "Wasted" Time & Money
Because you can never go back to the soccer games you missed. And, of course, your family sacrificed things they wanted so you could pay for the things you thought would make your book successful.
Questioning Your Skills as an Author
Because you were sure you wrote an amazing book, but it looks like the rest of the world didn't see that.
Not Sure Where You Went Wrong
Maybe you hired publicists and marketers, maybe you relied on your publisher, but somehow it never all came together.
This isn't what you had in mind when you started out.
You Had High Hopes
for Your Book!
You Dreamed of...
Seeing your book on
national bestseller lists
Being recognized as a knowledgeable and
Book sales making
(perhaps even lots of money)
Here’s why so many book launches fail…
The Game Has Changed
and It Changes Fast
Millions of books are being self-published today -- which is great -- but it also means you have a huge task in drawing attention to your message the way the traditional publishers can.
And if you were published by a traditional house, chances are they were too busy to give your launch more than a few days attention before they moved on to the next book on their "assembly line".
Either way, you were left holding the bag, without access to the tools, secrets, and strategies you needed.
But what if you had access to the insider secrets and connections that allowed you to, and unleash its full potential? And what if you could leverage that success to bolster your business and expand your platform, just like you dreamed?
We have some good news for you --
It’s not too late to reap those
Fortunately, You Can “Re-Launch” Your Book
and Finally Achieve All You Imagined (and more)...
No Matter When Your Book was Published
Turn Your Launch Into Leverage
and Start the "Multiplier Effect"
And remember those other dreams?
About having a real impact and becoming a sought-after expert in your field?
They are still possible — because once you launch your book the right way, you can do what the most successful authors in the world do… turn launch into leverage.
We like to call this the Multiplier Effect.
What is the Multiplier Effect?
A successful book relaunch opens the door to a staggering universe of other opportunities.
Once you are the author of
a successful book…
► You also become a sought-after expert commentator and consultant.
► Both the media and the market will turn to you for insight and advice within your sphere of expertise.
► If you leverage this properly, your traffic will explode, your social media accounts will soar, and your personal brand will be transformed.
You'll Easily Be Able To...
yes, even in these crazy COVID times, people still need your knowledge
who are happy to pay your fees because they know you're the expert
Create Knowledge Products from Your Expertise
that easily generate hundreds (if not thousands) for dollars for you
Go through any of these open doors, and you will also sell thousands of additional books, and the entire cycle repeats again.
This doesn’t happen automatically.
And it doesn’t happen unless you know the insider secrets
that very few authors ever have access to.
Hi. We're the Publishing Pros.
Over the last 30 years, we have published over a thousand books and generated hundreds of millions of dollars in revenue from books, licensing, digital products, foreign-language rights, international distribution deals — and more — for some of the most renowned authors of our time.
We are the behind-the-scenes brains that have placed close to 100 books on bestseller lists including the New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller lists.
Through our many years of experience, we have built a coveted “Rolodex”, a network of dealmakers, licensing partners, channel partners, publishers, and influencers — many of whom we have decades-long relationships with.
We are regarded as “rainmakers” and have gotten books published with a single phone call (yes, really!).
We've worked with first-time authors and major celebrities, so we understand the deep struggles you face in the publishing world.
Allow us to introduce ourselves.
We're proud to introduce...
The “Launch & Leverage” program to help you relaunch your book properly and leverage it to explode your book sales, expand your platform, and super-charge your business.
We are looking for published authors of nonfiction books who are frustrated with the results of their book launch and ready to unleash its mind-blowing power.
Our goal is to literally transform the future of authors like you. After investing hundreds of hours of work, and perhaps tens of thousands of dollars, you have a published book — but little else. The sales, respect, impact, and boost to your business never materialized the way you imagined.
Now, it’s time to ignite that change (no matter how long ago your book came out).Get Started
By the end of this program, you’ll have...
The Plan to Relaunch your Book
You'll have a clear, actionable plan to relaunch your book in a way that maximizes your impact, your reach, your sales, and your profile
Your Leverage Pyramid
A buffet of options for leveraging the success of your book, monetizing additional streams of income, and writing your own ticket (whether that be a speaking career, expert consulting, selling knowledge products, you name it!).
The Materials and Tools You Need
All the collateral material and samples you need to execute your plan, eliminate guesswork and confusion, and save you time and money.
An Expanded Network
An exclusive database of our most trusted vendors, partners, tech experts, digital marketers, and specialists so that you can implement these strategies, amplify your efforts, and tap into the insider knowledge you lacked before.
Guest Expert Bonuses
An amazing collection of special reports, training videos and ebooks from some of the country's top experts in book marketing and business building -- these strategies and secrets can help you unlock millions of dollars in additional revenue streams.
We anticipate that many of you will have already begun relaunching and leveraging your book before the program is even finished!
Click the button below and you will be one step closer to reaching your book dreams, spreading your message, and enjoying the benefits of being a successful author.
"As an author, speaker and catalyst, I’m committed to helping high performers thrive in the personal and professional relationships that matter most.
Unleash the Power of Your Book is a value-packed course and coaching program. Marii and Karen taught me how to reframe my book to craft my message so that I could position myself as an expert in my field to the media. I also gained clarity around the best language to powerfully communicate the benefits of my book to my target audience. And finally, I got a blueprint for additional business opportunities so I could monetize my message and create multiple streams of income.
Here's the thing, Marji and Karen are both pros. They have a wealth of experience in the book publishing field and a solid track record. And they gave me great value in the course along with insights that have helped me grow my audience and unleash the power of my book.”
— Susie Miller, MDiv MA, and Author of Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less
The Ground-Breaking Program to Help You Unleash the Power of Your Book
Five Modules, Infinite Possibilities
a 30-year veteran of
New York Publishing
“Having spent the vast majority of my career with the Big 6 publishing houses, including Random House and Simon & Schuster, it was a real treat to work with someone like Marji Ross
She just refuses to accept the status quo, refuses to do things ‘the way they’ve always been done,’ and refuses to accept mediocrity.
As a result, she has one of the best track records in the business and is one of the most talented publishers I have ever met.”
— Steve Black, Vice President, Client Publisher Services, Simon & Schuster, Inc.
David L. Hancock
New York Publisher
“As a “seasoned” book publisher (I founded Morgan James Publishing in 2003) I have published thousands of books, selling millions, landing many on bestseller lists like the New York Times, Wall Street Journal, USA Today, and Publishers Weekly, just to name a few. I have spoken and taught book production, distribution, launching, and marketing for almost 20 years. You’d think when it came to my own book, it would be a “no brainer” for me… but the reality is when it’s your own book, sometimes you can’t see the forest for the trees. That’s why my co-author Bobby Kipper and I were so grateful for Karen Anderson and Marji Ross’s program, Unleash the Power of Your Book.
This extensive program gave us an opportunity to focus on our book and discover new and creative ways to give our book a much-needed boost. As their program unfolded, we were able to see where we could breathe new life and energy into our book. We still believed in the book’s message but were concerned it may be too late to revitalize it. Thanks to Marji and Karen's insight and experience, we learned how we could have an immediate impact on book sales, and, to our great surprise, we discovered ways we could dramatically impact our bottom line. In fact, we clearly saw where we could save money (by not making wrong decisions and expensive mistakes!) and make money in ways we hadn’t thought of.
I am confident Unleash the Power of Your Book is a game-changer for any author who believes their book still has more to offer."
— David L. Hancock, Founder/CEO Morgan James Publishing
Dr. Rich Halcombe
“As a new writer, I wasn’t sure where to direct my efforts. I discovered a rare opportunity in Karen Anderson.
Highly recommended, she’s a best-selling author who is willing to invest in others!
Her advice and expertise reduced my frustration and saved me a ton of time.
If you want to write a great book people will buy and read, Karen is a one-stop-shop to get you there!”
— Dr. Rich Halcombe, Founder, leaderINCREASE®
One More Thing...
Unleash The Power of Your Book
is not for everyone.
We would love to help you unlock the hidden potential in your book and show you how to relaunch and leverage effectively — but we must add that our program is not for everyone.
This program is only for nonfiction published authors — not writers with a manuscript who have not yet published. Whether traditionally published, self-published, or hybrid-published, the key is that your book must already be published for you to truly optimize your results from this program.
You are the perfect candidate if you…
Have a passion for your subject and target market
Can clearly explain why you are the perfect person to write about this subject
Have wisdom and advice that can help people
Still believe in the power of your message to make your readers better off.
If this sounds like you, then it's time to get started!
And remember, it doesn't matter how long ago your book was published -- we know that it’s never too late to unleash the power of your book.
Consultant & Author
“Marji Ross is one of the savviest marketers in the $123 billion book publishing industry.
If you are going to launch a book, know that nobody does it better than Marji Ross.
More to the point, Marji’s PR/Publicity wizardry directly applies to launching any product, service, or event — consumer, non-profit, or B2B.
A number of years ago, Marji Ross shared her secrets at a New York City Book Expo. Her session was worth the price of admission to the conference.”
— Denny Hatch, author, writer, and direct marketing consultant
literary agent &
“Literary agents work with scores of publishers and editors in the normal course of their business. And I can say without hesitation that Marji Ross is one of the best and brightest.
She immediately grasps the essence of a book’s message, she intuitively knows how to position that message for maximum impact, she brings passion and purpose to every project, and she is a joy to work with.”
— Robert Wolgemuth, owner of Wolgemuth & Associates, Inc. literary agency, former president of Thomas Nelson Publishers, and bestselling author of over twenty books
Frequently Asked Questions
about Unleash the Power of Your Book
What’s included in this program?
How is Unleash the Power of Your Book different from other programs?
I published my book so long ago… Can I still benefit from this program?
What if I should refocus my efforts on writing a different book?
How will a book relaunch help my business success?
Beth & Jeff McCord
“Having worked with Karen for the last few years, I can honestly say our book and our business would not be where they are today without her.
She gave us excellent guidance for the strategic positioning of our book, indispensable input on the development of the content of the book, and through it all, she was both mentor and friend during the whole process.
In the end, we have a best-selling book that has extended our audience, and our business.
— Beth and Jeff McCord, Becoming Us: Using the Enneagram to Create a Thriving Gospel-Centered Marriage