Authors, it’s not too late to turn your disappointing launch into a staggering success.


Do You Dread the Question: "How's Your Book Going?"


You know your friends mean well when they ask, but little do they know there’s a shame storm going on inside your head.

As you struggle to come up with an answer, you're thinking....

Sales were okay.
Reviews were okay.
It was all just... “okay.”

But nowhere near what you had hoped or expected.

You really want to say...

“It’s actually super disappointing. In fact, given all the hours I put into writing the book and all the money I spent on publicity — it actually sucks.”

But what comes out of your mouth is, “Thanks for asking. It’s doing great!”

You're Not Alone

In fact, if you’re like most authors you look back on your book launch with a mixture of frustration, embarrassment, and regret. You put in the sweat equity and you wrote a great book… but your book launch fizzled and the big sales never materialized. Despite all your hard work, your book just didn't reach the potential that you knew it could.

Maybe You're...

Frustrated You "Wasted" Time & Money

Because you can never go back to the soccer games you missed. And, of course, your family sacrificed things they wanted so you could pay for the things you thought would make your book successful.

Questioning Your Skills as an Author

Because you were sure you wrote an amazing book, but it looks like the rest of the world didn't see that.

Not Sure Where You Went Wrong

Maybe you hired publicists and marketers, maybe you relied on a publisher, but somehow it never all came together.

This isn't what you had in mind when you started out.

You Had High Hopes
for Your Book!

You Dreamed of...

Seeing your book on
national bestseller lists

Being recognized as a knowledgeable and
influential expert

Book sales making
you money
(perhaps even lots of money)

Here’s why so many book launches fail…

 

The Game Has Changed

and It Changes Fast

 

Millions of books are being self-published today -- which is great -- but it also means you have a huge task in drawing attention to your message the way the traditional publishers can.

And if you were published by a traditional house, chances are they were too busy to give your launch more than a few days attention before they moved on to the next book on their "assembly line".

Either way, you were left holding the bag, without access to the tools, secrets, and strategies you needed.  

But what if you had access to the insider secrets and connections that allowed you to relaunch your book successfully, and unleash its full potential? And what if you could leverage that success to bolster your business and expand your platform, just like you dreamed?

We have some good news for you --

It’s not too late to reap those
extraordinary benefits!

Fortunately, You Can “Re-Launch” Your Book
and Finally Achieve All You Imagined (and more)...
No Matter When Your Book was Published

A proper book launch can change your life and lead to...

✓ Selling More Books

✓ Establishing Your Authority

✓ Igniting Your Business

✓ Changing the World

Turn Your Launch Into Leverage
and Start the "Multiplier Effect"

 

And remember those other dreams?

About having a real impact and becoming a sought-after expert in your field?

They are still possible — because once you relaunch your book the right way, you can do what the most successful authors in the world do… turn launch into leverage.

We like to call this the Multiplier Effect.

What is the Multiplier Effect?

A successful book relaunch opens the door to a staggering universe of other opportunities.
Once you are the author of
a successful book…

  You also become a sought-after expert commentator and consultant.

  Both the media and the market will turn to you for insight and advice within your sphere of expertise.

 This is the crucial nexus! If you leverage this properly, your traffic will explode, your social media accounts will soar, and your personal brand will be transformed.
You'll Easily Be Able To...

Have a
Flourishing
Speaking Career

yes, even in these crazy COVID times, people still need your knowledge

Acquire
High-End
Clients

who are happy to pay your fees because they know you're the expert

Create Knowledge Products from Your Expertise

that easily generate hundreds (if not thousands) for dollars for you

The Bonus?

Go through any of these open doors, and you will also sell thousands of additional books, and the entire cycle repeats again.

But... THERE IS A CATCH!

This doesn’t happen automatically.
And it doesn’t happen unless you know the insider secrets
that very few authors ever have access to.

Hi. We're the Publishing Pros.

Over the last 30 years, we have published over a thousand books and generated hundreds of millions of dollars in revenue from books, licensing, digital products, foreign-language rights, international distribution deals — and more — for some of the most renowned authors of our time.

We are the behind-the-scenes brains that have placed close to 100 books on bestseller lists including the New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller lists.

Through our many years of experience, we have built a coveted “Rolodex”, a network of dealmakers, licensing partners, channel partners, publishers, and influencers — many of whom we have decades-long relationships with.

We are regarded as “rainmakers” and have gotten books published with a single phone call (yes, really!).

We've worked with first-time authors and major celebrities, so we understand the deep struggles you face in the publishing world.

Allow us to introduce ourselves.

Marji Here!

I run a publishing consulting firm that caters to celebrity authors, industry thought leaders and influencers. But for most of my career, I worked on the “other side of the desk” – including 20 years as President and Publisher of Regnery Publishing in Washington, DC, arguably the most successful traditional book publishing house in the country.

When I took over Regnery in 1999, the company had put fewer than 10 books on the New York Times bestseller list in its 50-year history. In my 20-year tenure, we added 85 more — including 14 at #1.

Today, Regnery commands the respect and admiration of the industry and has built what few book publishers have ever achieved: a valuable and well-known brand.

What’s that you say — you’ve never heard of Regnery? Trust me, people in the industry know Regnery very well. And if you haven’t heard of Regnery, you’ve definitely heard of our authors. Dozens are household names, including Newt Gingrich, David Limbaugh, Dennis Prager, Dinesh D’Souza, Mollie Hemingway, Mark Levin, William F. Buckley Jr., not to mention members of Congress, governors, a Second Lady and two Presidents.

Scores more have risen from obscurity to become bestselling authors and sought-after experts and speakers on the national and international scene.

What’s my secret? Simply put, we reinvented book promotion. We...

  Created marketing and publicity campaigns for our authors and books that defied conventional wisdom

  Overturned prevailing (and sadly outdated) strategies

  Built author brands that have stood the test of time

Over the years, I built an impressive list of things you can do to make a book successful – and, perhaps just as important, what not to do. I can’t wait to share those secrets with you.

Hi, I'm Karen.

I’m Karen Anderson, Associate Publisher at the NY publishing house, Morgan James Publishing, Strategic Book Coach, and Wall Street Journal and USA Today bestselling author.

I’ve been the behind-the-scenes “book shepherd” to many of America’s top personal development, advice, and business authors. I guess you could say my fingerprints are all over numerous bestsellers — as a ghostwriter, co-author, managing editor, developmental editor, Acquisitions Editor, and publisher.

In fact, during my 25+ years in the book business, I’ve worked on virtually every side of the publishing industry.

Thanks to my background as both a self-published author and a traditionally published author, I was offered a position with a national publisher as an Acquisitions Editor, looking for new authors and new books. Fast forward five years to today, I’m still working with authors as Associate Publisher for Morgan James Publishing.

You probably won’t be surprised to learn my passion... I love discovering and working with first-time authors. I know everyone has to have a “first book” and I have a keen sense for what can turn a good book into a great book. And by the way, my definition for a great book isn’t just “bestseller,” it’s a book that has...

  Great sales

  Maximum exposure

  Extraordinary impact

And if you’re an entrepreneur? This will also be good news: I’ve worked for decades as an editor and coach with many of America’s small-business greats — helping them use books and packaged products to build their bricks-and-mortar and e-commerce businesses. My direct-response marketing skills go hand in hand with my publishing skills — which is why so many of my authors call me their “secret weapon.”

Marji Ross

Karen Anderson

For years, we have been friendly colleagues as we charted our own career paths.

But during the past few months, as we compared notes, we noticed that our clients faced similar issues with their launch.

We know how critical it is to launch a book successfully - but we also know that books can be relaunched, no matter when they were first published.

A failed launch leaves you stuck on the runway. But once you unleash the power of a successful launch, a whole array of life changing opportunities opens up.

And helping authors unlock that potential is what we truly love to do.

So, for the first time ever

We are joining forces to share our secrets, techniques, and network in a revolutionary new program.

Marji Here!

I run a publishing consulting firm that caters to celebrity authors, industry thought leaders and influencers. But for most of my career, I worked on the “other side of the desk” – including 20 years as President and Publisher of Regnery Publishing in Washington, DC, arguably the most successful traditional book publishing house in the country.

When I took over Regnery in 1999, the company had put fewer than 10 books on the New York Times bestseller list in its 50-year history. In my 20-year tenure, we added 85 more — including 14 at #1.

Today, Regnery commands the respect and admiration of the industry and has built what few book publishers have ever achieved: a valuable and well-known brand.

What’s that you say — you’ve never heard of Regnery? Trust me, people in the industry know Regnery very well. And if you haven’t heard of Regnery, you’ve definitely heard of our authors. Dozens are household names, including Newt Gingrich, David Limbaugh, Dennis Prager, Dinesh D’Souza, Mollie Hemingway, Mark Levin, William F. Buckley Jr., not to mention members of Congress, governors, a Second Lady and two Presidents.

Scores more have risen from obscurity to become bestselling authors and sought-after experts and speakers on the national and international scene.

What’s my secret? Simply put, we reinvented book promotion. We...

  Created marketing and publicity campaigns for our authors and books that defied conventional wisdom

  Overturned prevailing (and sadly outdated) strategies

  Built author brands that have stood the test of time

Over the years, I built an impressive list of things you can do to make a book successful – and, perhaps just as important, what not to do. I can’t wait to share those secrets with you.

Marji Ross

Hi, I'm Karen.

I’m Karen Anderson, Associate Publisher at the NY publishing house, Morgan James Publishing, Strategic Book Coach, and Wall Street Journal and USA Today bestselling author.

I’ve been the behind-the-scenes “book shepherd” to many of America’s top personal development, advice, and business authors. I guess you could say my fingerprints are all over numerous bestsellers — as a ghostwriter, co-author, managing editor, developmental editor, Acquisitions Editor, and publisher.

In fact, during my 25+ years in the book business, I’ve worked on virtually every side of the publishing industry.

Thanks to my background as both a self-published author and a traditionally published author, I was offered a position with a national publisher as an Acquisitions Editor, looking for new authors and new books. Fast forward five years to today, I’m still working with authors as Associate Publisher for Morgan James Publishing.

You probably won’t be surprised to learn my passion... I love discovering and working with first-time authors. I know everyone has to have a “first book” and I have a keen sense for what can turn a good book into a great book. And by the way, my definition for a great book isn’t just “bestseller,” it’s a book that has...

  Great sales

  Maximum exposure

  Extraordinary impact

And if you’re an entrepreneur? This will also be good news: I’ve worked for decades as an editor and coach with many of America’s small-business greats — helping them use books and packaged products to build their bricks-and-mortar and e-commerce businesses. My direct-response marketing skills go hand in hand with my publishing skills — which is why so many of my authors call me “an author’s best friend.”

Karen Anderson

For years, we have been friendly colleagues as we charted our own career paths.

But during the past few months, as we compared notes, we noticed that our clients faced similar issues with their launch.

We know how critical it is to launch a book successfully - but we also know that books can be relaunched, no matter when they were first published.

A failed launch leaves you stuck on the runway. But once you unleash the power of a successful launch, a whole array of life changing opportunities opens up.

And helping authors unlock that potential is what we truly love to do.

So, for the first time ever

We are joining forces to share our secrets, techniques, and network with a select, small group of authors in a revolutionary new program.

We're proud to introduce...
The “Launch & Leverage” program to help you relaunch your book properly and leverage it to explode your book sales, expand your platform, and super-charge your business.

We are looking for published authors of nonfiction books who are frustrated with the results of their book launch and ready to unleash its mind-blowing power.

Our goal is to literally transform the future of authors like you. After investing hundreds of hours of work, and perhaps tens of thousands of dollars, you have a published book — but little else. The sales, respect, impact, and boost to your business never materialized the way you imagined.

Now, it’s time to ignite that change (no matter how long ago your book came out).

Get Started

By the end of this program, you’ll have...

The Plan to Relaunch your Book

You'll have a clear, actionable plan to relaunch your book in a way that maximizes your impact, your reach, your sales, and your profile

Your Leverage Pyramid  

A buffet of options for leveraging the success of your book, monetizing additional streams of income, and writing your own ticket (whether that be a speaking career, expert consulting, selling knowledge products, you name it!).

The Materials and Tools You Need

All the collateral material and samples you need to execute your plan, eliminate guesswork and confusion, and save you time and money.

An Expanded Network

An exclusive database of our most trusted vendors, partners, tech experts, digital marketers, and specialists so that you can implement these strategies, amplify your efforts, and tap into the insider knowledge you lacked before.

Guest Expert Bonuses

An amazing collection of special reports, training videos and ebooks from some of the country's top experts in book marketing and business building -- these strategies and secrets can help you unlock millions of dollars in additional revenue streams.

We anticipate that many of you will have already begun relaunching and leveraging your book before the program is even finished!

Click the button below and you will be one step closer to reaching your book dreams, spreading your message, and enjoying the benefits of being a successful author.

Get Started

Susie Miller

 

"As an author, speaker and catalyst, I’m committed to helping high performers thrive in the personal and professional relationships that matter most. 

Unleash the Power of Your Book is a value-packed course and coaching program. Marii and Karen taught me how to reframe my book to craft my message so that I could position myself as an expert in my field to the media. I also gained clarity around the best language to powerfully communicate the benefits of my book to my target audience. And finally, I got a blueprint for additional business opportunities so I could monetize my message and create multiple streams of income. 

Here's the thing, Marji and Karen are both pros. They have a wealth of experience in the book publishing field and a solid track record. And they gave me great value in the course along with insights that have helped me grow my audience and unleash the power of my book.

— Susie Miller, MDiv MA, and Author of Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less

 The Ground-Breaking Program to Help You Unleash the Power of Your Book

Five Modules, Infinite Possibilities

 

Module #1

Relaunch Prep - Strategic Reset

 

In our first module, we show you how to lay the foundation for a successful relaunch. As you will learn, no matter when you book was first published, they key to unlocking success starts with answering four key questions.

In the thousands of book launches we have orchestrated and evaluated, we've found that disappointing results can often be traced back to a failure to address these four questions --  or to articulate the answers clearly and effectively. 

Module #1 walks you through those four essential questions, and explains exactly how you should answer these questions in order to lock in success.  We also discuss how your answer may have changed since you initially sat down to write your book, and how to use that insight to build an effective relaunch.

Module #2

Relaunch Success Part 1 - Maximizing Publicity and Earned Media

 

Module #2 provides a detailed game plan for relaunching your book through publicity and earned media.  Before you spend another dime on advertising or paid consultants, we want to be sure you take advantage of the single most effective strategy in the relaunch tool kit: publicity. 

Most published authors have dabbled in publicity; sadly, most published authors have also been underwhelmed by the results. All that is about to change, as we show you the insider secrets to super-charge your success in this area. 

In this module, we provide strategies for dramatically improving your success rate at landing media, including TV, radio, podcasts, print and online coverage.  We tap our wealth of experience to show you how to stack the deck in your favor every time you pitch a media outlet. And we walk you through how to map out your relaunch, so that every media hit is fully leveraged for maximum impact.  

We also know that getting the interview or print exposure is only half the battle -- you also must ensure that media exposure translates into book sales. We'll tell you exactly how to do that, with tips and tricks for making sure that every time someone hears your voice or reads your words, they are compelled to say "hey, I gotta get that book!"

Module #3

Relaunch Success Part 2 - Optimizing Social Media and Paid Advertising

 

Authors today have a wide array of marketing options that were not available even five years ago... but with options come pitfalls, traps, and the risk of wasting a whole lot of money on campaigns that produce no visible results.

That's why Module #3 is focused on optimizing your marketing efforts. The key to relaunch success is not doing everything, it's doing those things that are most effective, most tangible, and most appropriate for your particular situation.

So, in this Module, we drill down on advertising and social media, highlighting the strategies and tactics that are most likely to produce meaningful results -- and calling out the expensive pretenders.  You'll learn how to choose and optimize the right social media platforms, how to maximize video, and how to leverage your influencers on social media.  You'll learn how to maximize your Amazon presence, and secrets to improving your Amazon listing.  We'll even recommend tools you can use to help ensure social media marketing doesn't become your full-time job. 

Our 30+ years of experience has taught us that most paid marketing is not worth the investment.  But every rule has an exception -- and we will reveal the three situations where spending money on ads for your book actually makes sense, along with specific advice on how to optimize those investments.

Module #4

Your Leverage Pyramid ™

 

Unleashing the power of your book comes in two parts: a successful relaunch and an effective leverage strategy.  Relaunching effectively is a proven path to dramatically increasing your books sales and your leadership authority. But how do you translate relaunch into leverage?

Module #4 provides you with an extraordinary new paradigm. We introduce you to the Leverage Pyramid  and then walk you up the pyramid and its levels of increasing income and impact. We start with book sales and related book revenue -- some of which even the most experienced authors overlook. We then explain the many varieties of ancillary income you can derive directly from your book.

But that's just the beginning of this buffet of opportunities. In this module, you will also learn how to leverage your content, expertise and experience into speaking opportunities, courses, coaching, events, summits, membership, and masterminds.

By the time you reach the pinnacle of the Leverage Pyramid ™, you will have a road map for super-charging your success and your income.

 

Module #5

Turning Readers into Customers

 

Scaling the Leverage Pyramid ™ can literally transform your book from a disappointment into a staggering success -- but there is one more piece to this puzzle....

To fully leverage all the time, money, dreams, hopes and fears you've invested in your book, you must know how to turn readers into customers. 

Module #5 shows you how. We start with the simple, yet remarkably important steps you can take to ensure you are capturing your target market.  We then give you the keys to effective relationship marketing, including advice for optimizing both earned media and social media to drive traffic to your site.  Next, we explain the secrets (and most common mistakes) in converting visitors to prospects and building your list.  

Finally, we walk you through the proven strategies for leveraging your list and ensuring the conversation you began when someone read your book evolves into a fruitful, beneficial, and long-lasting relationship with a valued customer.  Make that thousands of valued customers.

But Wait... There's More

Bonus #1

Your Author Self-Assessment

Chances are you've already tried a few things - maybe a lot of things - to ignite sales of your book. We've found that most authors have trouble keeping track of what they've done, who they've done it with, when, and how it went. We also know your past sets the stage for the future, providing valuable lessons and important mile markers.


That's why we are providing this handy one-stop shop for you to record and track all the marketing and promotion activities for your book. But that's not all! This self-assessment also enables you to compile a complete dossier of all assets, contacts, concepts, activities, vendors, websites, platforms and personnel related to your book.

Bonus #2

Resource Treasure Chest

 

Included in our Unleash Program is an invaluable collection of documents, special reports, templates, and samples that are closely held by publishers and industry insiders.

These “tools of the trade” have enabled major publishing houses and industry leaders to dominate the shelf space, media space, and mind space of their customers.

Now you’ll have access to these precious gems.  Including categories such as Media Guides, Book Launch Tips, Revenue Multipliers, and Maximizing Your Email List, this treasure chest provides everything you need to put your relaunch and leverage plan into action.

Media Guides

Media Interviews That Sell Books: 6 Secrets to Making Sure Every Interview Translates into Sales


Sample Media Kit - The four essential elements you must include, plus five ideas for bonus material that will make your kit stand out


7 Keys to a Press Release That Actually Gets Results


Proven Press Release Template

 

 

Marketing and Promotion

 Sample Endorsement Letters - How to effectively solicit endorsement letters (and why you should always be soliciting endorsements)


8 Simple Things Every Author Can Do to Continue to Promote Their Book


5 Secrets to Maximizing Amazon Without Spending a Fortune

Book Re-Launch Tips

10 Essential Steps to Building an Effective Book Relaunch


4 Things Not to Do for Your Book Launch (these are all a waste of time, or worse)


The Letter Every Author Should Write to His Readers


The Only Four Questions Every Author Must Answer

 

 

 

Building Your Leverage Pyramid ™

Tracking Your Revenue Multipliers


Climbing the Leverage Pyramid ™ with Passive and Active Income


Your Three-Step Plan for Optimizing Your Email List

Bonus #3

Access to Our Expert Network

Tap into our unrivaled network of business colleagues and associates.

Remember: the game changes rapidly and it’s impossible to know everything.

That's why we will provide you with a database of our most trusted experts, insiders, specialists and subject consultants. This includes media coaches, PR pros, social media gurus, web designers, digital marketers, content repackagers, speaker's bureau executives, and more.  

Bonus #4 

Bonus Material from Guest Experts

 

We're confident we can show you how to tap the hidden potential in your book to transform a disappointing launch into a huge success.  But we're not satisfied by just giving you our wisdom -- we believe in tapping experts in specific niches to provide you additional valuable advice.

That's why we have assembled an amazing collection of special reports, training videos and ebooks from some of the country's top experts in book marketing and business building, all of which are yours free when you join our program. 

These strategies and secrets cover everything from how to price your consulting fees to harnessing the magic of click funnels to mastering the art of public speaking.  It's no exaggeration to say that the advice from these bonus materials can help you unlock millions of dollars in additional revenue streams.

 

Guest Expert Bonuses

RedBird Social on Social Media


Mary O'Donohue on Media Coaching


Ken Davis on Public Speaking


 Mike Kim on Branding


Mike Kim on Masterminds


Monica Snyder on Selling Digital Products Online


Jody Maybury on Podcasting Secrets


Russell  Brunson on ClickFunnels


Bob Serling on Licensing


Paul Klein on High-Ticket Consulting


John Meese on Repurposing Content


Mindi Rosser on Optimizing LinkedIn


Josh Pies on Video Production and Content Creation 

 

 

Module #1

Relaunch Prep - Strategic Reset

 

In our first module, we show you how to lay the foundation for a successful relaunch. As you will learn, no matter when you book was first published, they key to unlocking success starts with answering four key questions.

In the thousands of book launches we have orchestrated and evaluated, we've found that disappointing results can often be traced back to a failure to address these four questions --  or to articulate the answers clearly and effectively. 

Module #1 walks you through those four essential questions, and explains exactly how you should answer these questions in order to lock in success.  We also discuss how your answer may have changed since you initially sat down to write your book, and how to use that insight to build an effective relaunch.

Module #2

Relaunch Success Part 1 - Maximizing Publicity and Earned Media

 

Module #2 provides a detailed game plan for relaunching your book through publicity and earned media.  Before you spend another dime on advertising or paid consultants, we want to be sure you take advantage of the single most effective strategy in the relaunch tool kit: publicity. 

Most published authors have dabbled in publicity; sadly, most published authors have also been underwhelmed by the results. All that is about to change, as we show you the insider secrets to super-charge your success in this area. 

In this module, we provide strategies for dramatically improving your success rate at landing media, including TV, radio, podcasts, print and online coverage.  We tap our wealth of experience to show you how to stack the deck in your favor every time you pitch a media outlet. And we walk you through how to map out your relaunch, so that every media hit is fully leveraged for maximum impact.  

We also know that getting the interview or print exposure is only half the battle -- you also must ensure that media exposure translates into book sales. We'll tell you exactly how to do that, with tips and tricks for making sure that every time someone hears your voice or reads your words, they are compelled to say "hey, I gotta get that book!"

Module #3

Relaunch Success Part 2 - Optimizing Social Media and Paid Advertising

 

Authors today have a wide array of marketing options that were not available even five years ago... but with options come pitfalls, traps, and the risk of wasting a whole lot of money on campaigns that produce no visible results.

That's why Module #3 is focused on optimizing your marketing efforts. The key to relaunch success is not doing everything, it's doing those things that are most effective, most tangible, and most appropriate for your particular situation.

So, in this Module, we drill down on advertising and social media, highlighting the strategies and tactics that are most likely to produce meaningful results -- and calling out the expensive pretenders.  You'll learn how to choose and optimize the right social media platforms, how to maximize video, and how to leverage your influencers on social media.  You'll learn how to maximize your Amazon presence, and secrets to improving your Amazon listing.  We'll even recommend tools you can use to help ensure social media marketing doesn't become your full-time job. 

Our 30+ years of experience has taught us that most paid marketing is not worth the investment.  But every rule has an exception -- and we will reveal the three situations where spending money on ads for your book actually makes sense, along with specific advice on how to optimize those investments.

Module #4

Your Leverage Pyramid

 

Unleashing the power of your book comes in two parts: a successful relaunch and an effective leverage strategy.  Relaunching effectively is a proven path to dramatically increasing your books sales and your leadership authority. But how do you translate relaunch into leverage?

Module #4 provides you with an extraordinary new paradigm. We introduce you to the "Leverage Pyramid" and then walk you up the pyramid and its levels of increasing income and impact. We start with book sales and related book revenue -- some of which even the most experienced authors overlook. We then explain the many varieties of ancillary income you can derive directly from your book.

But that's just the beginning of this buffet of opportunities. In this module, you will also learn how to leverage your content, expertise and experience into speaking opportunities, courses, coaching, events, summits, membership, and masterminds.

By the time you reach the pinnacle of the Leverage Pyramid, you will have a road map for super-charging your success and your income.

 

Module #5

Turning Readers into Customers

 

Scaling the Leverage Pyramid can literally transform your book from a disappointment into a staggering success -- but there is one more piece to this puzzle....

To fully leverage all the time, money, dreams, hopes and fears you've invested in your book, you must know how to turn readers into customers. 

Module #5 shows you how. We start with the simple, yet remarkably important steps you can take to ensure you are capturing your target market.  We then give you the keys to effective relationship marketing, including advice for optimizing both earned media and social media to drive traffic to your site.  Next, we explain the secrets (and most common mistakes) in converting visitors to prospects and building your list.  

Finally, we walk you through the proven strategies for leveraging your list and ensuring the conversation you began when someone read your book evolves into a fruitful, beneficial, and long-lasting relationship with a valued customer.  Make that thousands of valued customers.

But Wait... There's More

Bonus #1

Your Author Self-Assessment

Chances are you've already tried a few things - maybe a lot of things - to ignite sales of your book. We've found that most authors have trouble keeping track of what they've done, who they've done it with, when, and how it went. We also know your past sets the stage for the future, providing valuable lessons and important mile markers.


That's why we are providing this handy one-stop shop for you to record and track all the marketing and promotion activities for your book. But that's not all! This self-assessment also enables you to compile a complete dossier of all assets, contacts, concepts, activities, vendors, websites, platforms and personnel related to your book.

Bonus #2

Resource Treasure Chest

 

Included in our Unleash Program is an invaluable collection of documents, special reports, templates, and samples that are closely held by publishers and industry insiders.

These “tools of the trade” have enabled major publishing houses and industry leaders to dominate the shelf space, media space, and mind space of their customers.

Now you’ll have access to these precious gems.  Including categories such as Media Guides, Book Launch Tips, Revenue Multipliers, and Maximizing Your Email List, this treasure chest provides everything you need to put your relaunch and leverage plan into action.

Media Guides

Media Interviews That Sell Books: 6 Secrets to Making Sure Every Interview Translates into Sales


Sample Media Kit - The four essential elements you must include, plus five ideas for bonus material that will make your kit stand out


7 Keys to a Press Release That Actually Gets Results


Proven Press Release Template

Marketing and Promotion

 Sample Endorsement Letters - How to effectively solicit endorsement letters (and why you should always be soliciting endorsements)


8 Simple Things Every Author Can Do to Continue to Promote Their Book


5 Secrets to Maximizing Amazon Without Spending a Fortune

Book Re-Launch Tips

10 Essential Steps to Building an Effective Book Relaunch


4 Things Not to Do for Your Book Launch (these are all a waste of time, or worse)


The Letter Every Author Should Write to His Readers


The Only Four Questions Every Author Must Answer

Building Your Leverage Pyramid

Tracking Your Revenue Multipliers


Climbing the Leverage Pyramid with Passive and Active Income


Your Three-Step Plan for Optimizing Your Email List

Bonus #3

Access to Our Expert Network

Tap into our unrivaled network of business colleagues and associates.

Remember: the game changes rapidly and it’s impossible to know everything.

That's why we will provide you with a database of our most trusted experts, insiders, specialists and subject consultants. This includes media coaches, PR pros, social media gurus, web designers, digital marketers, content repackagers, speaker's bureau executives, and more.  

Bonus #4

Bonus Material from Guest Experts

We're confident we can show you how to tap the hidden potential in your book to transform a disappointing launch into a huge success.  But we're not satisfied by just giving you our wisdom -- we believe in tapping experts in specific niches to provide you additional valuable advice.

That's why we have assembled an amazing collection of special reports, training videos and ebooks from some of the country's top experts in book marketing and business building, all of which are yours free when you join our program. 

These strategies and secrets cover everything from how to price your consulting fees to harnessing the magic of click funnels to mastering the art of public speaking.  It's no exaggeration to say that the advice from these bonus materials can help you unlock millions of dollars in additional revenue streams.

Guest Expert Bonuses

RedBird Social on Social Media


Mary O'Donohue on Media Coaching


Ken Davis on Public Speaking


Mike Kim on Branding


Mike Kim on Masterminds


Monica Snyder on Selling Digital Products Online


Jody Maybury on Podcasting Secrets


Russell  Brunson on ClickFunnels


Bob Serling on Licensing


Paul Klein on High-Ticket Consulting


John Meese on Repurposing Content


Mindi Rosser on Optimizing LinkedIn


Josh Pies on Video Prpduction and Content Creation

 

Bonus #5

List of the Top Bookstores that Report to the New York Times

We have a very special bonus for you.

As publishing insiders know, the New York Times bestseller list is based on sales at "reporting stores."  This includes all the familiar chains - Barnes & Noble, Books-a-Million, Amazon, Costco, WalMart, Target, etc. - but it also includes a highly confidential list of independent stores across the country. 

As part of the Unleash program, we will provide you with that list. If you've ever dreamed of becoming a New York Times bestselling author, this list is priceless.

 

If you are ready to unleash the power of your book by properly relaunching it and then leveraging that power into extraordinary business success then
 
Get Started

Bonus #5

 

List of the Top Bookstores that Report to the New York Times

We have a very special bonus for you.

As publishing insiders know, the New York Times bestseller list is based on sales at "reporting stores."  This includes all the familiar chains - Barnes & Noble, Books-a-Million, Amazon, Costco, WalMart, Target, etc. - but it also includes a highly confidential list of independent stores across the country. 

As part of the Unleash program, we will provide you with that list. If you've ever dreamed of becoming a New York Times bestselling author, this list is priceless.

If you are ready to unleash the power of your book by properly relaunching it and then leverage that power into extraordinary business success then

 

Get Started

Steve Black

a 30-year veteran of
New York Publishing

 

“Having spent the vast majority of my career with the Big 6 publishing houses, including Random House and Simon & Schuster, it was a real treat to work with someone like Marji Ross

She just refuses to accept the status quo, refuses to do things ‘the way they’ve always been done,’ and refuses to accept mediocrity.

As a result, she has one of the best track records in the business and is one of the most talented publishers I have ever met.”

— Steve Black, Vice President, Client Publisher Services, Simon & Schuster, Inc.

David L. Hancock

New York Publisher

 

As a “seasoned” book publisher (I founded Morgan James Publishing in 2003) I have published thousands of books, selling millions, landing many on bestseller lists like the New York Times, Wall Street Journal, USA Today, and Publishers Weekly, just to name a few. I have spoken and taught book production, distribution, launching, and marketing for almost 20 years. You’d think when it came to my own book, it would be a “no brainer” for me… but the reality is when it’s your own book, sometimes you can’t see the forest for the trees. That’s why my co-author Bobby Kipper and I were so grateful for Karen Anderson and Marji Ross’s program, Unleash the Power of Your Book

This extensive program gave us an opportunity to focus on our book and discover new and creative ways to give our book a much-needed boost. As their program unfolded, we were able to see where we could breathe new life and energy into our book. We still believed in the book’s message but were concerned it may be too late to revitalize it.  Thanks to Marji and Karen's insight and experience, we learned how we could have an immediate impact on book sales, and, to our great surprise, we discovered ways we could dramatically impact our bottom line. In fact, we clearly saw where we could save money (by not making wrong decisions and expensive mistakes!) and make money in ways we hadn’t thought of. 

 I am confident Unleash the Power of Your Book is a game-changer for any author who believes their book still has more to offer."

— David L. Hancock, Founder/CEO Morgan James Publishing

 

What's Included

Module #1: Relaunch Prep - Strategic Reset
(Value: $2,000 )

Bonus #1: Your Author Self-Assessment
(Value: $500 )

Module #2: Relaunch Success Part 1 - Maximizing Publicity and Earned Media
(Value: $2,000 )

Bonus #2: Resource Treasure Chest
(Value: $2,500 )

Module #3: Relaunch Success Part 2 - Optimizing Social Media and Paid Advertising
(Value: $2,000 )

Bonus #3: Access to Our Expert Network
(Value: Priceless!)

Module #4: Your Leverage Pyramid ™
(Value: $ 2,000)

Bonus #4: Guest Expert Bonus Material 
(Value: $5,000 )

Module #5: Turning Readers into Customers
(Value: $2,000 )

Bonus #5: List of the Top Bookstores that Report to the New York Times 
(Value: $500 )

 Total Value = $18,500

 

Your Price: $18,500 - $995 - (a 94% discount!)

(or three installments of $375)

Get Started
 

What's Included

Module #1: Relaunch Prep - Strategic Reset
(Value: $2,000 )

Module #2: Relaunch Success Part 1 - Maximizing Publicity and Earned Media
(Value: $2,000 )

Module #3: Relaunch Success Part 2 - Optimizing Social Media and Paid Advertising
(Value: $2,000 )

Module #4: Your Leverage Pyramid
(Value: $ 2,000)

Module #5: Turning Readers into Customers
(Value: $2,000 )

Bonus #1: Your Author Self-Assessment
(Value: $500 )

Bonus #2: Resource Treasure Chest
(Value: $2,500 )

Bonus #3: Access to Our Expert Network
(Value: Priceless!)

Bonus #4: Guest Expert Bonus Material 
(Value: $5,000 )

Bonus #5: List of the Top Bookstores that Report to the New York Times 
(Value: $500 )

 Total Value = $18,500

 

Your Price: $18,500 - $995 - (a 94% discount!)

(or three installments of $375)

Get Started

Dr. Rich Halcombe

Founder

 

“As a new writer, I wasn’t sure where to direct my efforts. I discovered a rare opportunity in Karen Anderson.

Highly recommended, she’s a best-selling author who is willing to invest in others!

Her advice and expertise reduced my frustration and saved me a ton of time.

If you want to write a great book people will buy and read, Karen is a one-stop-shop to get you there!”

— Dr. Rich Halcombe, Founder, leaderINCREASE®

One More Thing...

Unleash The Power of Your Book
is not for everyone.

We would love to help you unlock the hidden potential in your book and show you how to relaunch and leverage effectively — but we must add that our program is not for everyone.

This program is only for nonfiction published authors — not writers with a manuscript who have not yet published. Whether traditionally published, self-published, or hybrid-published, the key is that your book must already be published for you to truly optimize your results from this program.

You are the perfect candidate if you…

  Have a passion for your subject and target market

  Can clearly explain why you are the perfect person to write about this subject

  Have wisdom and advice that can help people

  Still believe in the power of your message to make your readers better off.

If this sounds like you, then it's time to get started!

Get Started

And remember, it doesn't matter how long ago your book was published -- we know that it’s never too late to unleash the power of your book. 

Denny Hatch

Direct Marketing
Consultant & Author

 

“Marji Ross is one of the savviest marketers in the $123 billion book publishing industry.

If you are going to launch a book, know that nobody does it better than Marji Ross.

More to the point, Marji’s PR/Publicity wizardry directly applies to launching any product, service, or event — consumer, non-profit, or B2B.

A number of years ago, Marji Ross shared her secrets at a New York City Book Expo. Her session was worth the price of admission to the conference.”

— Denny Hatch, author, writer, and direct marketing consultant

 

What's Included

Module #1: Relaunch Prep - Strategic Reset
(Value: $2,000 )

Bonus #1: Your Author Self-Assessment
(Value: $500 )

Module #2: Relaunch Success Part 1 - Maximizing Publicity and Earned Media
(Value: $2,000 )

Bonus #2: Resource Treasure Chest
(Value: $2,500 )

Module #3: Relaunch Success Part 2 - Optimizing Social Media and Paid Advertising
(Value: $2,000 )

Bonus #3: Access to Our Expert Network
(Value: Priceless!)

Module #4: Your Leverage Pyramid ™
(Value: $ 2,000)

Bonus #4: Guest Expert Bonus Material 
(Value: $5,000 )

Module #5: Turning Readers into Customers
(Value: $2,000 )

Bonus #5: List of the Top Bookstores that Report to the New York Times 
(Value: $500 )

 Total Value = $18,500

 

Your Price: $18,500 - $995 - (a 94% discount!)

(or three installments of $375)

Get Started
 

What's Included

Module #1: Relaunch Prep - Strategic Reset
(Value: $2,000 )

Module #2: Relaunch Success Part 1 - Maximizing Publicity and Earned Media
(Value: $2,000 )

Module #3: Relaunch Success Part 2 - Optimizing Social Media and Paid Advertising
(Value: $2,000 )

Module #4: Your Leverage Pyramid
(Value: $ 2,000)

Module #5: Turning Readers into Customers
(Value: $2,000 )

Bonus #1: Your Author Self-Assessment
(Value: $500 )

Bonus #2: Resource Treasure Chest
(Value: $2,500 )

Bonus #3: Access to Our Expert Network
(Value: Priceless!)

Bonus #4: Guest Expert Bonus Material 
(Value: $5,000 )

Bonus #5: List of the Top Bookstores that Report to the New York Times 
(Value: $500 )

 Total Value = $18,500

 

Your Price: $18,500 - $995 - (a 94% discount!)

(or three installments of $375)

Get Started

Robert Wolgemuth

literary agent &
best-selling author

 

“Literary agents work with scores of publishers and editors in the normal course of their business. And I can say without hesitation that Marji Ross is one of the best and brightest.

She immediately grasps the essence of a book’s message, she intuitively knows how to position that message for maximum impact, she brings passion and purpose to every project, and she is a joy to work with.”

— Robert Wolgemuth, owner of Wolgemuth & Associates, Inc. literary agency, former president of Thomas Nelson Publishers, and bestselling author of over twenty books

Frequently Asked Questions

about Unleash the Power of Your Book

Get Started

Beth & Jeff McCord

Best-Selling Authors

 

“Having worked with Karen for the last few years, I can honestly say our book and our business would not be where they are today without her.

She gave us excellent guidance for the strategic positioning of our book, indispensable input on the development of the content of the book, and through it all, she was both mentor and friend during the whole process.

In the end, we have a best-selling book that has extended our audience, and our business.

— Beth and Jeff McCord, Becoming Us: Using the Enneagram to Create a Thriving Gospel-Centered Marriage

 

What's Included

Module #1: Relaunch Prep - Strategic Reset
(Value: $2,000 )

Bonus #1: Your Author Self-Assessment
(Value: $500 )

Module #2: Relaunch Success Part 1 - Maximizing Publicity and Earned Media
(Value: $2,000 )

Bonus #2: Resource Treasure Chest
(Value: $2,500 )

Module #3: Relaunch Success Part 2 - Optimizing Social Media and Paid Advertising
(Value: $2,000 )

Bonus #3: Access to Our Expert Network
(Value: Priceless!)

Module #4: Your Leverage Pyramid ™
(Value: $ 2,000)

Bonus #4: Guest Expert Bonus Material 
(Value: $5,000 )

Module #5: Turning Readers into Customers
(Value: $2,000 )

Bonus #5: List of the Top Bookstores that Report to the New York Times 
(Value: $500 )

 Total Value = $18,500

 

Your Price: $18,500 - $995 - (a 94% discount!)

(or three installments of $375)

Get Started
 

What's Included

Module #1: Relaunch Prep - Strategic Reset
(Value: $2,000 )

Module #2: Relaunch Success Part 1 - Maximizing Publicity and Earned Media
(Value: $2,000 )

Module #3: Relaunch Success Part 2 - Optimizing Social Media and Paid Advertising
(Value: $2,000 )

Module #4: Your Leverage Pyramid
(Value: $ 2,000)

Module #5: Turning Readers into Customers
(Value: $2,000 )

Bonus #1: Your Author Self-Assessment
(Value: $500 )

Bonus #2: Resource Treasure Chest
(Value: $2,500 )

Bonus #3: Access to Our Expert Network
(Value: Priceless!)

Bonus #4: Guest Expert Bonus Material 
(Value: $5,000 )

Bonus #5: List of the Top Bookstores that Report to the New York Times 
(Value: $500 )

 Total Value = $18,500

 

Your Price: $18,500 - $995 - (a 94% discount!)

(or three installments of $375)

Get Started